Product Analysis – Innovative Management Tools https://innovativemanagementtools.com Sun, 31 Dec 2023 15:48:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/innovativemanagementtools.com/wp-content/uploads/2023/08/cropped-cropped-304c42ff-b175-4900-b0e3-b6a7772a1d9a.png?fit=32%2C32&ssl=1 Product Analysis – Innovative Management Tools https://innovativemanagementtools.com 32 32 230777158 INNOVATE – Product Analysis Activity https://innovativemanagementtools.com/2023/12/08/innovate-a-conversation-framework-overview/ https://innovativemanagementtools.com/2023/12/08/innovate-a-conversation-framework-overview/#respond Fri, 08 Dec 2023 14:59:53 +0000 https://innovativemanagementtools.com/?p=453 The post INNOVATE – Product Analysis Activity appeared first on Innovative Management Tools.

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Companies need to stay current, fresh, and relevant.  Most people would agree with that when talking about their products and services.  While companies know this, 71.4% of surveyed companies say that this is a challenge for them.  To be more precise, this is the scenario that resonates most with them and is most challenging:
 
“There are complaints about current products or services and a product revisit, review, upgrade, update, or analysis is needed.”
 
Revising products or services does not mean that the company must throw everything out and create something brand new.  There are many different aspects that can be factors in a product/service upgrade project.  There are 20 aspects, to be exact.  Pricing to Packaging.  Policies to After Sales Support.  Design to Distribution.  Positioning to Quality.  These only scratch the service of how a company make internal and external adjustments and tweaks to refresh and renew a product or service.  While some are traditional or “obvious”, other factors are less “front-and-center” but can have a significant impact on the market.
 
This is where the Conversation Framework INNOVATE – Product Analysis Activity comes in.  INNOVATE provides prompts and ideas in the 20 different areas to help spark ideas and collaboration around how a product or service could get a makeover.  Including people from the various areas of the company enriches the session even more.  More diverse perspectives give a broader set of possible ideas.  A broader set of ideas opens the door to ideas outside the traditional lower price or significant overhaul.
 
INNOVATE can help participants to generate enough ideas to build out a multi-phase roadmap for a product or service.

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