Positioning and Communication – Innovative Management Tools

INNOVATE – Product Analysis Activity

Patrick — Fri, 08 Dec 2023 14:59:53 +0000

Companies need to stay current, fresh, and relevant. Most people would agree with that when talking about their products and services. While companies know this, 71.4% of surveyed companies say that this is a challenge for them. To be more precise, this is the scenario that resonates most with them and is most challenging:

“There are complaints about current products or services and a product revisit, review, upgrade, update, or analysis is needed.”

Revising products or services does not mean that the company must throw everything out and create something brand new. There are many different aspects that can be factors in a product/service upgrade project. There are 20 aspects, to be exact. Pricing to Packaging. Policies to After Sales Support. Design to Distribution. Positioning to Quality. These only scratch the service of how a company make internal and external adjustments and tweaks to refresh and renew a product or service. While some are traditional or “obvious”, other factors are less “front-and-center” but can have a significant impact on the market.

This is where the Conversation Framework INNOVATE – Product Analysis Activity comes in. INNOVATE provides prompts and ideas in the 20 different areas to help spark ideas and collaboration around how a product or service could get a makeover. Including people from the various areas of the company enriches the session even more. More diverse perspectives give a broader set of possible ideas. A broader set of ideas opens the door to ideas outside the traditional lower price or significant overhaul.

INNOVATE can help participants to generate enough ideas to build out a multi-phase roadmap for a product or service.

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OVERVIEW – High-Level SWOT Activity

Patrick — Tue, 22 Aug 2023 17:30:10 +0000

Most likely you’ve heard of the SWOT Analysis. Whether you do them, or not is another topic. Many companies perform a SWOT Analysis every 3-5 years because of the time required to organize it and work through the findings.

Those days are gone. OVERVIEW – High-Level SWOT Activity is designed to be completed in as little as 90 minutes with hyper-focused results that can turn into immediate action items. Watch this video for a short introduction to this Conversation Framework.

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DIFFERENTIATE – Intentional Isolation Strategy

Patrick — Mon, 14 Aug 2023 14:28:17 +0000

In a world of aggressive competition and the need to stand out from other, similar offers or competitors, the small things you do as a company can amount to a distinct differentiating factor when your prospect or customer decides to buy.

Looking at 12 areas where an organization can stand out from the rest, intentionally isolating itself from the competition, this Conversation Framework, DIFFERENTIATE, help you identify where you can make changes that will give you a distinct position in the market.

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A Conversation Frameworks Double Whammy – IDENTITY Organizational and Departmental Positioning Activities

Patrick — Mon, 14 Aug 2023 14:09:12 +0000

Having a clear identity at the organizational level with a positioning and communication guide is a powerfully aligning document. When each department can clearly demonstrate how it links to the organization through its own positioning and communication document, the pieces of the puzzle come together.

Training new employees, setting priorities, eliminating confusion or duplicate responsibilities, and improved communication are outcomes of having these documents at the ready. If your organization hasn’t taken the time to create these foundation documents, now is the time to begin, using the two Conversation Frameworks, IDENTITY – Organizational Positioning Activity and IDENTITY – Departmental Positioning Activity.

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