“There are complaints about current products or services and a product revisit, review, upgrade, update, or analysis is needed.”
Revising products or services does not mean that the company must throw everything out and create something brand new. There are many different aspects that can be factors in a product/service upgrade project. There are 20 aspects, to be exact. Pricing to Packaging. Policies to After Sales Support. Design to Distribution. Positioning to Quality. These only scratch the service of how a company make internal and external adjustments and tweaks to refresh and renew a product or service. While some are traditional or “obvious”, other factors are less “front-and-center” but can have a significant impact on the market.
This is where the Conversation Framework INNOVATE – Product Analysis Activity comes in. INNOVATE provides prompts and ideas in the 20 different areas to help spark ideas and collaboration around how a product or service could get a makeover. Including people from the various areas of the company enriches the session even more. More diverse perspectives give a broader set of possible ideas. A broader set of ideas opens the door to ideas outside the traditional lower price or significant overhaul.
INNOVATE can help participants to generate enough ideas to build out a multi-phase roadmap for a product or service.